A Firetrap of an Idea!

Me and my flatmate were out shopping the other weekend, and happened to stumble over a new Firetrap store opening! After having a bit of a look round the store, after being drawn in my the loud DJ and man on the door giving out free magazines (I'm physically uncapable of saying no to free stuff!) I noticed a promotion that said if you brought something from the store you got a free t-shirt, which you could design, and the instore graffiti artist would create. I thought this was a really interesting promotion; something that I have never seen before, and I thought could be used in other stores. This would also tie in well with the previous Topshop customisation station idea!

A Big Idea... for Topshop

At the moment it seems that everyone wants to look different from everyone else, dress in their own style, stand out, and have a piece of clothing or accessory that no-one else has. This is regularly achieved through customising clothes. Keeping this in mind Topshop's flagship store on Oxford Street, London has many different departments including the nail bar, shoe lounge, personal stylist area, and kitchen. Therefore for big idea number three, why not have a customising department! There could be an area instore where people could go which could include different pieces of material, beads, buttons, trimmings, needles and thread. It would be a customisers paradise, with everything a customer could ever possibly need to alter their clothing, making it completely individual.