A Big Idea... for Topshop

At the moment it seems that everyone wants to look different from everyone else, dress in their own style, stand out, and have a piece of clothing or accessory that no-one else has. This is regularly achieved through customising clothes. Keeping this in mind Topshop's flagship store on Oxford Street, London has many different departments including the nail bar, shoe lounge, personal stylist area, and kitchen. Therefore for big idea number three, why not have a customising department! There could be an area instore where people could go which could include different pieces of material, beads, buttons, trimmings, needles and thread. It would be a customisers paradise, with everything a customer could ever possibly need to alter their clothing, making it completely individual.